Watch industry coverage, tracked

The watch industry talks about your brand every day. Do you know what it's saying?

The watch industry talks about your brand every day. Do you know what it's saying?

How it works ↓

Let's talk

WatchInsight tracks every publication and retailer that matters — giving you complete visibility into how your brand is covered worldwide. So nothing slips past you.

WatchInsight tracks every publication and retailer that matters — giving you complete visibility into how your brand is covered worldwide. So nothing slips past you.

Know what
journalists are writingcreators are reviewingresellers are promotingcompetitors are launchingpublications are coveringinfluencers are featuringthe market is saying

The network

1,500+

1,500+

Voices tracked

Every journalist, publication, influencer, creator, and retailer that shapes how watch brands are perceived — tracked and curated by people who know which ones actually matter.

Every journalist, publication, influencer, creator, and retailer that shapes how watch brands are perceived — tracked and curated by people who know which ones actually matter.

Hodinkee

Publication

WatchTime

Publication

Monochrome

Publication

SJX Watches

Publication

Revolution

Publication

Teddy Baldassarre

Creator

Watchfinder

Creator

Worn & Wound

Creator

The Urban Gentry

Creator

Jenni Elle

Creator

Chrono24

Reseller

Crown & Caliber

Reseller

Watchbox

Reseller

Bob's Watches

Reseller

+ 1,480 more

Who's behind this

Intelligence, not just information.
It's watch industry expertise that became a platform.

Intelligence, not just information.
It's watch industry expertise that became a platform.

Intelligence, not just information.
It's watch industry expertise that became a platform.

WatchInsight was built by people who lived inside the industry — who spent years building relationships, tracking the voices that matter, and navigating the ecosystem from within. That knowledge is now the foundation of every signal we track. The curation, the network, the understanding of which voices matter and which don't — paired with the technical infrastructure to make it work at scale.

Manuela Kuhn

Founder — Industry Expert

16 years at IWC Schaffhausen

Adam Juras

Former CTO, tutti.ch

CTO — Technology & Infrastructure

Working with select watch brands and fairs.

Working with select watch brands and fairs.

Let's talk

contact@watchinsight.ch

The watch industry never sleeps.
Neither does WatchInsight.

The watch industry never sleeps.
Neither does WatchInsight.

© 2026 WatchInsight · Switzerland

Privacy

What we track

WatchInsight unites editorial coverage, creator commentary, and retail signals into a single infrastructure — built on 16 years of watch industry expertise, not just technology.

WatchInsight unites editorial coverage, creator commentary, and retail signals into a single infrastructure — built on 16 years of watch industry expertise, not just technology.

Editorial Intelligence

Which journalists and publications are covering your brand — and which are covering your competitors instead. Get alerted when a competitor lands a feature you didn't.

Which journalists and publications are covering your brand — and which are covering your competitors instead. Get alerted when a competitor lands a feature you didn't.

Creator Intelligence

YouTube reviewers, influencers, and independent voices now shape perception as much as traditional press. Know who they are and what they're saying.

Retail Intelligence

Retail Intelligence

Retail Intelligence

What models are resellers promoting? Where is ad spend going? Retail signals reveal what the market actually believes in.

What models are resellers promoting? Where is ad spend going? Retail signals reveal what the market actually believes in.

What models are resellers promoting? Where is ad spend going? Retail signals reveal what the market actually believes in.

How it works

Launch review

Brand mention

Price comparison

Competitor reference

Sentiment shift

Trend signal

Collection ranking

Retail promotion

Editorial

Your brand

Your brand

Filtered

Filtered

Retail

Retail

Creators

Creators

Alert

Editorial coverage strong, but creator sentiment diverging — pricing critique spreading

PR Team

Brief team on creator coverage gaps

Marketing

Marketing

Adjust Q3 campaign messaging

Adjust Q3 campaign messaging

From noise to clarity — WatchInsight filters thousands of industry signals into the insights your team needs to act.

From noise to clarity — WatchInsight filters thousands of industry signals into the insights your team needs to act.

From noise to clarity — WatchInsight filters thousands of industry signals into the insights your team needs to act.

Insight

Insight

Patterns & alerts

Patterns & alerts

Decisions

Decisions

Across teams

Across teams

Signal types

Across all channels

What Watchinsight is — and isn't

Not

A generic social listening tool

—

A media monitor you configure yourself

—

A reporting dashboard

—

A CRM or campaign tool

—

A specialized intelligence layer for watch brands

→

Complete visibility into how your brand is covered worldwide

→

Alerts you when something shifts — before your competitors notice

→

The cross-brand view that doesn't exist elsewhere

→

Is

Watch•insight

Let's talk

Watch•insight

Let's talk